hard sell

英 [ˌhɑːd ˈsel]

美 [ˌhɑːrd ˈsel]

n.  强行推销

BEC

牛津词典

noun

• 强行推销
  a method of selling that puts a lot of pressure on the customer to buy

柯林斯词典

• N-SING 强行推销;硬性销售
  Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
  1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
     其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

英英释义

noun

• forceful and insistent advertising

双语例句

• The study also debunked the notion, long held by ad agencies, that older consumers are a hard sell because of their long-held preferences for products that are hard to change.
  这项调查还破除了广告公司长期以来的一项错误认识，即向老年消费者推销产品非常困难，因为他们对产品的偏好年深日久，很难改变。
• Multiple personality disorders are a real hard sell.
  多重病态人格是一个很棘手的问题。
• Flexible economies gain more from trade as failing firms are replaced by expanding ones – yet this idea is a hard sell, for obvious reasons.
  灵活经济体从贸易中受益更多，因为破产公司会被扩张的企业所替代，然而，这一看法很难被公众接受。原因很明显。
• I didn't want to listen to any hard sell, so I bought it from a mail-order place.
  我不想听信任何强行兜售的商品，所以我邮购了这样东西。
• Substituting whole foods for sweet industrial concoctions may be a hard sell, but in the face of an industry that is exploiting our biological nature to keep us addicted, it may be the best solution for those who need that sugar fix.
  用完整的天然食品替代工业生产的甜食，或许很难让人接受，然而面对这样一个利用我们的生物天性让我们成瘾的产业，这对那些渴求糖分摄入的人，或许是最好的方法。
• As AGUS explains, preventive health care can be a hard sell.
  正如阿古斯所说，预防性保健理念的堪比硬性推销。
• The market economy remains a hard sell and recent events have brought out the Jeremiahs to proclaim the death of capitalism.
  让人接受市场经济仍然十分困难，最近发生的事件则让悲观预言家们一个个冒了出来，宣告资本主义寿终正寝了。
• He acknowledges that such an approach might be a hard sell in the enterprise, but states that it "more closely maps onto the reality of the way businesses operate and interoperate".
  他承认这样一种方法可能很难在企业内推广，但是又表示它“更紧密地映射到了业务操作和互操作的实际发生方式”。
• Ifwe don't get impressive results today, we're gonna have a really hard sell come tuesday.
  如果我们今天不能取得令人注目的成果，我们星期二就会很难通过。
• He says it's hard to sell a house now; the market is saturated with houses.
  他说现在卖房子很难了，市场上已饱和了。